We worked with this established Belgium museum display showcase firm to roll out a new corporate and creative branding package.
The “qube” brand was born to fulfil a requirement in the market for high quality affordable protective display showcases (vitrines) in the world of art, museums, displays, exhibitions as well as events.
Therefore, our creativity and knowledge of their niche market was an essential ingredient in understanding how to make an instant impact, in an already very crowded market place. We used “thinking outside the box” as a strap line to empower their message of looking at things in a different way. Moreover, the strong magenta colour, unusual type font and spelling of the word “qube” made the iconic branding powerful and comprehensive.
The new corporate logo design and iconic branding increased sales tremendously. Subsequently, it was combined with effective SEO techniques and a funky new website design.
The “qube” brands stands for affordable products of a very high quality. Due to its success two more products were added to the range, “flex” & “essential” qube. The corporate branding effectively accommodated these new additions with striking colours to compliment the original branding now known as “qube classic”.