You may remember in part 5 we talked about the use of names which do not exist in the English dictionary. In this part I just want to discuss the advantages and dis-advantages of names of this type.
Using names which are made up not only provides a high chance of exclusivity for registering or trade marking but especially so when you come to search for a domain names.
If you are only looking at your home market then it’s still possible to find good names with the countries domain prefix, but pretty much you will find all .com’s are taken for every word in the English dictionary by someone else or a domain specialist trying to make a killing at your expenses.
So you have your made up name for example “bresign” it’s exclusive and you have purchased the .com domain prefix for it, but how will this work for people trying to find your product or company on the internet?
The domain will work perfectly well if your customers or clients know the name but it will not work to its full potential if for example your business is either branding or design, as the domain had neither of these words in its web address.
Therefore the person in charge of your website will have to do a lot of extra work to get your pages listed highly in a search engine search.
One more thing I have found with these names is that people tend to mispronounce the name, which makes the normal path of recommendation by others another pitfall. If the name has enough of a marketing budget this will not pose a problem as the potential customers are instructed how to pronounce the name in fancy TV and online adds.
However unless you are a big corporate with huge budgets this not going to be an option open to most of you on your commercial ventures.
So give these points a lot of thought before going down this path.
Next time it’s time to change direction a little. We have receives quite a few emails asking us to discuss the subject of using design companies like our own, who provide graphic designers to work on site as part of the clients own internal team to design corporate literature, company brochures and marketing materials. Don’t miss this one it might just save you a lot of time and hassle on your next corporate design project!