Thank you to those who dropped us a thank you email for part 5.
Everyone will go about this process in a different way dependent on the specific requirements so I have given a generic way we would approach this difficult task.
Firstly it’s important to study the company or product (sometimes the name and the product are one and the same) to get under the skin and start looking for all the positives.
Then start writing these down but don’t do this exercise all in one session, you need to get the old grey cells working but you might find its when you’re on the train, middle of the night or similar when you grey cells work best. That’s why I always carry pen and paper.
Now you might be lucky and the very first name you thought of is still the best, I tend to find whilst generating names there will be a Eureka moment!
You notice I said at the beginning we, this is not a task for one person alone as this only gives possible names from one perspective. If it’s only you then ask other family members and friends to give you their thoughts and possible names or get a company like ours to give you an initial consultation. This will prove very useful as each will come from a completely different direction; you might be to close and can’t see the wood from the trees.
Also have group meetings to discuss possible names, it can be catalyst from a comment that sparks a reaction from another which creates a memorable iconic name.
Remember this is one of the most important decisions you will make so better get it right or be lost to obscurity for ever!
10 items to check when choosing a name
- Easy to pronounce
- Does it embrace your company ethos or product?
- Not already a registered company, or trademarked
- You don’t want a name similar to other companies that your company might be confused with or infringe on
- Does the name make sense in other languages(only applicable if selling internationally)
- High level domain exist
- Carry out search engine test
- Flexibility for the future
We can list everything you should check but if your name ticks all the above then you are on the right road.
I hope this blog has provided a little insight into choosing a company name or product?
Next time “the Pros and Cons of choosing a made up word as a company name or product – Part 7
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